Commercial Project
Nomad Coffee Studio
https://nomadcoffeestudio.com/

Deliverable/s
Brand Repositioning
Thematic Identity Design
Brand Guidelines
Packaging Design

Project Description
The Nomad City is built around the everyday encounter of people, places and spaces – symbolizing our quest for discovery and expression. The Nomad City celebrates culture beyond borders and embraces diversity of people, geographies and ways of expression. The City represents the everyday voyage of navigating modern life where the urban Nomad sets out in hope of exploring spaces, indulging in sensory experiences and creating meaningful connections. While the journey has infinite possibilities, how we navigate becomes our ways of individual expression and our destinations part of our collective histories.

We hope to create ways to rethink the idea of community and culture in the global coffee supply chain today, where we celebrate individuality and uniqueness and where coffee spaces link local culture and the larger global encounter. At Nomad Coffee Studio, we hope to inculcate coffee in our everyday experiences that becomes a way of exchanging ideas, art and craft through which farmers, traders, roasters, and baristas are recognized in the journey of a coffee consumer.

Design Rationale:

The design is inspired by the concept of movement, the nomads in search of discovery through mapping concepts and history of coffee. The style is modern, minimal and clean, similar to the logo design it is geometric in forms and created by the use of an underlying grid and basic shapes taken from the identity. Taking inspiration from the colours of our landscape, similar to Pakistan; with both access to the sea and the mountains - the earth, that has been carefully integrated within the design. The shapes represent and move into and out of abstractness, over diversity, of coming together locking into a stronger ground, as a community does - the visual form comes together as a city grid, at a macro level and the same can be viewed as neighbourhood blocks, at a micro level.

The design comes together to create an imaginary city; The Nomad City, built around the everyday encounter of people, places and spaces - coffee an everyday experience. The playfulness of the design allows us to move within and around if they are taken apart, yet the (negative) spaces created, vibrate and compliment the positive – similarly echoing the idea of how urban Nomad sets on a journey that has infinite possibilities, how we navigate becomes our ways of individual expression and our destinations part of our collective histories.