Commercial Project

Client
Mayar

Deliverable/s
Visual Identity | Logo Design

Project Description
Lifestyle Brand

Concept
The colour purple represents extravagance, creativity, grandeur and magic. It also encourages imagination. The lighter shades of purple is represented as a feminine and elegant colour. The triangles symbolise stability, grounded-ness, energy and convey progression. The downward and upward facing triangle represents unity balance. The two also represent femininity and masculinity. The use of these triangle in motion also represents, a sense of progressing and the movement created shows that it is moving with time and updated with all trends and needs. The symbol also creates an interesting play of space; the play between the negative and positive that comes together and forms the letter ‘M’.