Commercial Project
Hybrid

Client
Indus Valley School of Art and Architecture

Deliverable/s
Visual Identity
Publication Design

Identity Design
The word hybrid symbolises a solid state, but the content of the journal offers a versatile and free-flowing context. This however, is represented by creating fluidity and movement in the logo design through type, as the negative flows and activates the positive.

Project Description
The Hybrid is a thematic journal aimed at fostering a culture of research and writing at the Indus Valley School of Art and Architecture and beyond. It is transdisciplinary in nature, and focuses primarily on those practices and researches that are interested in the application of any combination of art, design, architectural, and related genres, to issues of critical, cultural, political, and educational significance, inclusion, and social justice. It emphasises praxis by providing a forum for research into the creative practices that exist within urban, academic, developmental, and other milieus, especially in the national and regional contexts of Pakistan and South Asia.